If you want the customer to buy something, put it where he's bound to walk past, at eye-level. This is one of the oldest tricks of supermarkets.
True enough, I stood amidst the apples, oranges and Russet potatoes and started browsing the cookbooks.
Flip, flip, flip . . . .
Hey, Pork Ribs Stewed in Red Yeast Rice Paste – 红糟排骨!
I'd seen before, on TV, chicken cooked with 红糟 . I never got round to trying it because I kept getting distracted, by other dishes, work, fun and games . . . . But last night I had the recipe in my hand, and I was surrounded by all the ingredients I could ever want in the world.
I picked up all the stuff I needed but there was one thing I saved on. Seriously, who buys cookbooks nowadays?! The web is chock-full with recipes! And when I see one I like in a book, I whip out my handphone and – ka-cha! – the recipe's in my handphone!
Shrinks say colours affect our appetite, and red makes us eat more.红糟鸡, as you can see from the photos, is fire engine red. Even tandoori chicken would seem like a washed out vampire in comparison. I have no idea if the shrinks are right but the boozy chook was gone in a flash.
CHICKEN WITH RED WINE DREGS (红糟鸡) (Recipe for 4 persons) 2 tsp white sesame oil 10 thin slices ginger 3 tbsp red wine dregs (红糟 or 'fermented rice residue') 600 g chicken, washed and chopped chunky 4 tbsp Shaoxing wine 2 tbsp light soya sauce ½ tsp salt 2 tbsp sugar |
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